THEIPAPER
Why we’re all being taken in by eco-fraud, and how to avoid being fooled

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“Nature-friendly”, “biodegradable”, “kinder to the earth” read the shiny packages. Contented cows and little bunny rabbits with fluffy ears gambol across green fields. Supermarket shelves are flush with such products. As the climate crisis has climbed up the news agenda, and burrowed into the forefront of many minds, consumers are increasingly opting for green versions of their regular products.